PAUL THE ANALYST

Welcome to Adedayo's Intelligence! I’m Adedayo Paul, a dedicated data analyst with a passion for turning raw data into actionable insights. With expertise in tools like Python, SQL, and Power BI, I specialize in uncovering patterns, solving complex problems, and delivering impactful solutions to drive business success. Visit my Linkedin page for more details
here.

My goal is to empower organizations by leveraging data to inform decisions and optimize strategies. Beyond the numbers, I’m a curious problem-solver, constantly learning and staying ahead in the fast-paced world of analytics. Let’s explore how data can shape the future, together..

Things I Can Do

As a data analyst, I bring a diverse set of skills to the table, including:

  • Data cleaning and Transformation
  • Data Visualization
  • SQL expertise
  • Exploratory Data Analysis using Python
  • Discovering Business insights
  • Predictive analytics

My data Projects

Throughout my journey, I’ve had the opportunity to work on impactful projects and achieve milestones, including:

Marketing Dashboard

Marketing Dashboard Campaign

This project focuses on building a dynamic dashboard for analyzing marketing campaigns. It covers data extraction, profitability analysis, A/B testing, and campaign comparisons, using Power BI for interactive visualizations. The dashboard provides actionable insights to optimize marketing strategies and boost ROI. Dive into the data-driven story and see how informed decisions are made. Explore the full project on GitHub for details and visual examples.

Python Data Analysis

Unified Consumer Behavior & Revenue Insights Report

I developed an integrated set of dashboards using Power BI to analyze e-commerce consumer behavior. The project is built on a comprehensive Kaggle dataset that includes customer demographics, purchasing patterns, and sales performance. My objective was to provide a holistic view of the customer journey and revenue dynamics by linking detailed demographic analysis with purchasing behavior.

Marketing Dashboard

Jamb-Exam-Peformance-Aanalysis

How do school type, teacher quality, and study habits impact JAMB performance? This project explores insights from 5,000 students, visualized using Power BI to uncover success factors. The analysis highlights trends in study hours, school performance, and score distribution to guide educational improvements.

Marketing Dashboard

Call Centre performance Metrics

In today’s customer-driven world, call centers play a critical role in ensuring seamless customer support and service delivery. To enhance operational efficiency and customer satisfaction, businesses need actionable insights derived from data. This Power BI dashboard provides a comprehensive analysis of call center performance, focusing on key metrics such as call handling efficiency, agent performance, customer satisfaction, and call resolution trends. By leveraging interactive visualizations, this report offers a data-driven approach to monitoring call center effectiveness and identifying areas for improvement. Project Objective The goal of this dashboard is to track, analyze, and optimize call center operations by visualizing critical KPIs, helping decision-makers make informed choices that enhance service quality and efficiency. Key Features: ✔ Customer Satisfaction Monitoring – Average satisfaction rating analysis ✔ Call Handling Insights – Answered vs. abandoned calls, call resolution rates ✔ Agent Performance Metrics – Calls answered, response speed, and efficiency rankings ✔ Call Volume Trends – Monthly breakdown for better resource allocation This project showcases my ability to transform raw data into actionable insights using Power BI, highlighting my expertise in data visualization, business intelligence, and performance analytics.

Essential Data Analytics

Udemy - Instructor: Programming Up

Essential Business Analytics

Data Insights - Instructor: Programming Hub

Power BI Job Simulation

Training from Forage